Festival marketing has always been a valuable opportunity for brands to arouse interest and communicate creatively with consumers during festival times. For FMCG brands characterized
Personal care brands are set to experience a significant surge in popularity and growth in China in 2023! China’s personal care market saw an impressive
The “she economy” in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China
This 640+ page report will give you the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and ecommerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.