What We Do ?

Alarice encourages success among brands through effective communications with Chinese consumers through major and heavily popular Chinese social media platforms such as WeChat and Weibo.

CHINESE SOCIAL MEDIA

China’s mobile internet users spend an incredible amount of time on social media, especially WeChat and Weibo. These social networks specific to Chinese users are similar to Twitter and Facebook in many ways, but they also offer diverse functions that the Western counterparts lack. Let’s take a closer look at these Chinese social media as immensely powerful marketing tools.

WeChat Marketing

WeChat, also known as Weixin, is a mobile app with free instant messaging and various accompanied services. With its huge database of over 889 millions users, WeChat has steadily grown to be one of the most popular platforms in China. Unlike its Western counterparts, WeChat provides flexible and diverse options for brands to reach Chinese consumers. Marketers thus require different sets of skills to optimize their WeChat accounts to better interact with target audience.

Weibo Marketing

Sina Weibo, the micro-blogging site in China with over 536 million registered users, is an effective tool for brands to actively engage with Chinese consumers. With unique features and various functions that distinguish itself from its Western counterparts, Weibo requires marketers to master specific skills to effectively manage their accounts to communicate with target audience.

Our professional team provides a secured and comprehensive plan for your social media presence – featuring your unique brand image, business goals, and sales targets.

  • Social Media Strategy

     
    • • Competitor Review
      • We will identify and analyse any competitors, domestic and foreign, in the market and provide you with detailed feedback to enable you to see clearly what challenges are ahead and what opportunities await.
    • • Brand Positioning
      • We will recommend the best presentation for your brand based on the market environment.
    • • Target Audience
      • We will identify and communicate to the key consumers for your brand.
    • • Promotion Channels
      • We will utilize the most effective and appropriate streams for your messages.
  • Social Media Management

     
    • • Official Account Set Up
      • We will set up any accounts needed with assistance and documentation provided by you. All accounts with be in the clients name and can be handed over at any time.
    • • Content Creation
      • We will create unique, compelling, creative content that garners attention and makes waves based on our experience working extensively with Chinese social media.
    • • Community Management
      • We will manage fan and community bases to maintain positivity, avoid crises, troubleshoot and problem solve.
    • • Creative Campaigns
      • We will plan and execute unique, innovative, attention-getting campaigns that get results.
  • KOL Promotion

     
    • • Research and Liaison
      • We will identify the KOLs best suited to your brand and budget and liaise with them to arrange cooperative partnerships.
    • • Campaign Set Up
      • We will plan and execute campaigns in cooperation with chosen KOLs.
    • • KPI collection
      • We will collect statistics on key performance indicators and send detailed reports about them to you at regular intervals.
  • Digital PR

     
    • • Press Releases
      • We will write and distribute press releases on the latest brand developments and news.
    • • Interview Opportunities
      • We will arrange interviews with key outlets to increase public awareness of the brand and increase brand prestige.
    • • Digital Media Distribution
      • We will arrange for the spread of news and information about the brand on the most effective digital outlets.
  • REQUEST A FREE CONSULTATION

  • Let's have some tea and disuss new opportunies for your business



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