Alarice encourages success among brands through effective communications with Chinese consumers through major and heavily popular Chinese social media platforms such as WeChat and Weibo.
WeChat, also known as Weixin, is a mobile app with free instant messaging and various accompanied services. With its huge database of over 889 millions users, WeChat has steadily grown to be one of the most popular platforms in China. Unlike its Western counterparts, WeChat provides flexible and diverse options for brands to reach Chinese consumers. Marketers thus require different sets of skills to optimize their WeChat accounts to better interact with target audience.
Sina Weibo, the micro-blogging site in China with over 536 million registered users, is an effective tool for brands to actively engage with Chinese consumers. With unique features and various functions that distinguish itself from its Western counterparts, Weibo requires marketers to master specific skills to effectively manage their accounts to communicate with target audience.
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