China Marketing Insights Blog
How To Market Vitamins & Health Supplements in China in 2023
Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise
Latest China Marketing Trends for Luxury and How to Win in 2023
Chinese consumers are buying luxury goods even more than ever. During the decade of the cultural revolution, Chinese people were only pursuing simple lives. In
3 steps brands should take when planning their China digital marketing strategy for 2023
The China consumer market remains a challenge and yet it still offers a huge opportunity for brands looking to enter the market. In fact, online
Step-by-Step Guide to Launching an Effective IP in China
IP is a great business value that can help your brand become more cohesive and effective when it comes to marketing. IP in Chinese industries
China Chic: Lessons for Your Brand
China Chic-Guochao (otherwise known as the “national trend” or “national wave”) refers to the increase of consumer patronage for Chinese elements in their goods. In
Creating a Chinese brand name for your brand: A step-by-step guide
Having a Chinese brand name for your brand can help you navigate one of the world’s largest and most lucrative markets. It is the golden
How Can Foreign Universities Attract Chinese Students Amidst Travel Lockdowns
China is the world’s largest source of international students, with over half a million academics studying abroad. With the closure of traditional education, attendance in
What Brands Should Know About Paid Advertising in China 2022
Any brand looking to do business in China needs to leverage paid advertising for its products. It is crucial to Chinese e-commerce success and boosting
The Best NFT and Digital Collectible Marketing Strategy for China
NFTs are any digital item (like images, audio files, videos, etc.) that are unique and can’t ever be replaced with something else. Blockchain technology, which