If there’s one thing the year 2020 has taught us, it’s the fact that the future is much more unpredictable than ever. Last year has undoubtedly been a roller coaster ride and brought drastic changes to our everyday lives. Just looking back, it’s not hard to see how far the Chinese digital mark...
In the days when user acquisition and retention are becoming more and more difficult, lots of marketers are turning their heads towards private traffic. A lot of brands and businesses have already started building their private traffic since last year. How does this change in 2021? Should brands con...
The consumption of short videos is continuing to rise. Both the number of users on short video platforms and the diversity of content on such platforms have reached a new high. Competition between these platforms has become fiercer than ever, not only in terms of the number of views, but also the in...
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52...
Change is the only constant in China’s consumer market. This has never been truer now in the post-COVID-19 era. A lot has changed in the past 6 months, many trends have accelerated. Chinese consumers have picked up new spending habits and formulated new patterns. ChoZan Q4 report cover image...
The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption Upgrade and the Rise of Social Media E-commerce. The former refers to the increased and shifted demand of the Chinese consum...
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about him and Alibaba today because this English-language site that connect small businesses around the world with manufacturers and suppliers in China thriv...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy....