
Creating a Viral Mid-Autumn Festival Campaign: A Step-by-Step Guide in 2023
During China’s Mid-Autumn Festival, it’s common for people to gather with loved ones and exchange gifts such as mooncakes. The ‘2022 Mid-Autumn Festival Consumption Trend

During China’s Mid-Autumn Festival, it’s common for people to gather with loved ones and exchange gifts such as mooncakes. The ‘2022 Mid-Autumn Festival Consumption Trend

China’s Fast-Moving Consumer Goods (FMCG) market is among the most expansive and vibrant globally. The swift growth of the middle class, rising disposable income, and

With Chinese consumers’ increasing awareness of skincare and sophisticated demands for high-quality products or services, it is estimated that the market size of the Chinese

There’s fierce competition in China’s banking sector. So how can brands stand out? Why is bank marketing important? China’s economy and banking sector On

Luxury is having its moment again. Expensive, high-quality, rare products and services imbued with strong symbolic and emotional value are back. High status items that
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