Category Archives: Chinese Consumer Behavior

Generation Alpha is set to be one of the biggest consumer groups in China. But what is Generation Alpha? Gen Alpha is a tech-savvy demographic that stands to be the most educated and online integrated consumer group to date. This generation is born from 2010 onwards, following Gen Z.  In Chi...
China is a sizable market full of potential, but it's also a challenging and dynamic one with frequent changes in customer demographics. What the market will look like in 5 or 10 years is difficult to predict. That said, 2022 brought in some interesting emerging consumer groups to the scene. 2022...
Despite this year's emergence of covid cases and youth unemployment on the rise, Gen  Z still remains the biggest consumer group in China, especially in e-commerce. After all,  Gen Z consumers now account for 19% of the country’s total population at 260 million. They might be young but t...
Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
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