Festival marketing has always been a valuable opportunity for brands to arouse interest and communicate creatively with consumers during festival times. For FMCG brands characterized
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China
Despite this year’s emergence of covid cases and youth unemployment on the rise, Gen Z still remains the biggest consumer group in China, especially in
On September 10th, 2022, the Chinese will observe one of its biggest holidays, coming in third after the Spring Festival and National Day. Mid-Autumn Festival