Change is the only constant in China’s consumer market. This has never been truer now in the post-COVID-19 era. A lot has changed in the past 6 months, many trends have accelerated. Chinese consumers have picked up new spending habits and formulated new patterns. ChoZan Q4 report cover image...
The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption Upgrade and the Rise of Social Media E-commerce. The former refers to the increased and shifted demand of the Chinese consum...
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about him and Alibaba today because this English-language site that connect small businesses around the world with manufacturers and suppliers in China thriv...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy....
If you want to tap into China's e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very...
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017. Tencent’s WeChat Pay and Alibaba affiliate Ant Financial’s Alipay account for 90% of the industry. The...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. The amount of GMV processed by Alipay, which is part of t...
There's no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innov...