Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let's take a look.
As one-third of our life is spent sleeping, this physiological need plays an essential role in people’s health and wellbeing. But due to work pressure and bad living habits together with other factors, sleeping well has become a luxury for many Chinese people.
Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.
Over the last few years, Chinese beauty brands have been stealing share from the foreign players that have long dominated China’s beauty market. Domestic beauty brands like Perfect Diary and Florasis use social media marketing and sales techniques that have given them new ways of reaching and keeping customers.
China marketing insights galore are available now in ChoZan's 654 page mega report for Q2, 2021. Learn more about 9 established and 3 emerging consumer groups, 15 major consumption economies, e-commerce festivals and more.
The true feeling of a new year coming to life happens in the spring. How can brands use marketing techniques suited to spring to expand their influence in the mainland market? Here we summarize some crucial marketing techniques and cases to help you launch successful spring campaigns.
Sometimes thought of as China's YouTube, Bilibili has some unique features that make it more than a video sharing site. It's also a social network with a strong community feel that is very attractive to China's Gen Z.
For Chinese New Year, 2021, China's major online platforms staged a red envelope battle. Pinduoduo was an early casualty. It was replaced at a late stage by Douyin as the CCTV Spring Festival Gala sponsor due to serious concerns about Pinduoduo’s harsh working hours. Douyin’s slogan wa...
As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect Diary (完美日记) soon became the talk of the town and the new marketing superstars in China. ...