As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect Diary (完美日记) soon became the talk of the town and the new marketing superstars in China.&nb...
Featured image for mega report Q1 2021
If there’s one thing the year 2020 has taught us, it’s the fact that the future is much more unpredictable than ever. Last year has undoubtedly been a roller coaster ride and brought drastic changes to our everyday lives. Just looking back, it’s not hard to see how far the Chinese digital mark...
Private traffic_featured
In the days where user acquisition and retention are becoming more and more difficult, lots of marketers are turning their heads towards private traffic. A lot of brands and businesses have already started building their private traffic since last year. How does this change in 2021? Should brands co...
Featured image for short video platforms
The consumption of short videos is continuing to rise. Both the number of users on short video platforms and the diversity of content on such platforms have reached a new high. Competition between these platforms has become fiercer than ever, not only in terms of the number of views, but also the in...
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