China’s FMCG market is characterized by dynamic brand building through digital advertising. The market is competitive and has become increasingly so in recent years. With
Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
The Mid-Autumn Festival is on Tuesday, September 21st, 2021. It’s a big festival with lots of gifts, shopping and brand promotions. So which brands made the most of the holiday in 2020? Let’s take a look.
Kuaishous is a rival to Douyin (TikTok outside of China) and has a stronger hold on audiences in lower tier cities and rural China. It has a niche in the live commerce arena and is expanding into other markets. Read on to find out more.
Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let’s take a look.