Spring is here, so it's time to cast a focus on the season. It's an ideal time for businesses to rejuvenate and be invigorated as warmer weather and longer days approach. In spring, marketers have lots of opportunities to engage with their current customers, attract new ones, and further establish t...
Personal care brands are set to experience a significant surge in popularity and growth in China in 2023! China’s personal care market saw an impressive 8% growth rate in 2022, surpassing the global growth rate with a total worth of nearly $100 billion, especially amidst the pandemic. As we kick o...
The "she economy" in China is experiencing significant growth as more young, financially independent women are spending money on themselves. This trend is largely driven by female millennials and Gen Z members who seek happiness and self-fulfilment on their own terms, rather than through traditional...
It’s 2023 and Chinese consumers are ready to spend again. After lockdowns and spending cutbacks, China’s consumers have developed new purchasing trends. In 2022, China saw one of its slowest years of economic growth in decades but the recent Chinese New Year holiday has reinvigorated the economy...
This 640+ page report will give you the most up-to-date information on China’s digital sector, encompassing significant consumer groups as well as the most prominent social media and ecommerce sites. You’ll also find current, actionable advice on China marketing tactics and industry news from 50+ China experts and the ChoZan marketing team.
Brands in China do well when working with brand ambassadors, the FMCG industry is not an exception. According to a report released by 119IT, in April 2022 alone, a total of 115 brands in China had new endorsements officially announced, with a total of 227 new endorsers, most of which were FMCG brand...
Vitamins and health supplements are becoming increasingly popular not just among the elderly but also among the young in China. There has been a rise in demand for products that boost the immune system and aid in muscle recovery because of Covid. Supplements and vitamins with beautifying effects are...
Chinese consumers are buying luxury goods even more than ever. During the decade of the cultural revolution, Chinese people were only pursuing simple lives. In fact, repercussions from all sides would happen if one were to be in pursuit of luxury goods during this time period. However, after the ref...
The China consumer market remains a challenge and yet it still offers a huge opportunity for brands looking to enter the market. In fact, online sales in China are still growing despite the current pandemic and slow economic recovery. During 2021, China's online retail sales reached 13.1 trillion yu...
