China Marketing Insights Blog
China Marketing & Economic Trends Report: Q2 2021
China marketing insights galore are available now in ChoZan’s 654 page mega report for Q2, 2021. Learn more about 9 established and 3 emerging consumer groups, 15 major consumption economies, e-commerce festivals and more.
5 Tips for Spring Marketing Campaigns in China
The true feeling of a new year coming to life happens in the spring. How can brands use marketing techniques suited to spring to expand their influence in the mainland market? Here we summarize some crucial marketing techniques and cases to help you launch successful spring campaigns.
A Mini Guide to Bilibili Marketing: Reaching China’s Generation Z
Sometimes thought of as China’s YouTube, Bilibili has some unique features that make it more than a video sharing site. It’s also a social network with a strong community feel that is very attractive to China’s Gen Z.
What You Can Learn Chinese New Year Marketing Campaigns From 2021’s Online Hongbao Battle
For Chinese New Year, 2021, China’s major online platforms staged a red envelope battle. Pinduoduo was an early casualty. It was replaced at a late
4 Marketing Tips for an Ice Cream Brand in China: Learn from Chicecream
As e-commerce developments accelerated and more capital flowed into the new consumer market, new consumer brands such as Chicecream (钟薛高), Saturnbird (三顿半), Wangbaobao (王饱饱), Perfect
China Marketing & Social Media Landscape Report: Q1 2021
If there’s one thing the year 2020 has taught us, it’s the fact that the future is much more unpredictable than ever. Last year has
Should Brands Do Private Traffic Marketing in China 2021?
In the days when user acquisition and retention are becoming more and more difficult, lots of marketers are turning their heads towards private traffic. A
How to Win with China’s Short Videos in 2021
The consumption of short videos is continuing to rise. Both the number of users on short video platforms and the diversity of content on such
The 5 Best SMM Platforms for the Travel and Hospitality Sector in China (with Case Studies)
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for