China Marketing Insights Blog
Weibo and WeChat Users & Platform Insights: Demographics, Behaviours and Market Trends
Multi-purpose app, WeChat and popular micro-blogging site, Weibo, have released their users’ demographics and behaviour statistics. Our Alarice team has picked out the most interesting
WeChat Mini Program: 3 Marketing Solutions for Sports Brands to Leverage Social Elements in China
In recent years, due to COVID-19 and big sporting events such as the 2021 Olympics and the upcoming Beijing 2022 Winter Olympics, Chinese people have
China Marketing & Consumer Insights Mega Report: Q3 2021
Following the popularity of ChoZan’s series of mega reports, their 690+ page report on China E-Commerce and Digital Marketing, Q3 2021 is finally unveiled! Created by Ashley Galina Dudarenok and her ChoZan marketing team with input from more than 50 China experts, this report is made to provide marketers and China watchers with the newest insights on China’s digital space.
5 Creative Mid-Autumn Festival Campaigns
The Mid-Autumn Festival is on Tuesday, September 21st, 2021. It’s a big festival with lots of gifts, shopping and brand promotions. So which brands made the most of the holiday in 2020? Let’s take a look.
China short video app Kuaishou shift to focus on live e-commerce
Kuaishous is a rival to Douyin (TikTok outside of China) and has a stronger hold on audiences in lower tier cities and rural China. It has a niche in the live commerce arena and is expanding into other markets. Read on to find out more.
7 Key Steps in Your Live Streaming Marketing Strategy for China
Live streaming and live commerce have taken off in China and achieved record-breaking sales, but great ecommerce live streams take planning and investment. Let’s take a look.
300 Million Chinese Suffering From Insomnia: How Can Brands Tap Into Sleep Economy to Help Consumers?
As one-third of our life is spent sleeping, this physiological need plays an essential role in people’s health and wellbeing. But due to work pressure and bad living habits together with other factors, sleeping well has become a luxury for many Chinese people.
How to Adapt Fitness Products for Gen Z in China Market
Young people want to look good in a healthy body with a happy mind, but what approaches are they willing to take to achieve this? In this article, we explain the motives and dilemmas behind the fitness trend and reveal how to develop health products that successfully target China’s Gen Zs.
7 Tips for Chinese Cosmetic and Beauty Brands Marketing and Sales Success
Over the last few years, Chinese beauty brands have been stealing share from the foreign players that have long dominated China’s beauty market. Domestic beauty brands like Perfect Diary and Florasis use social media marketing and sales techniques that have given them new ways of reaching and keeping customers.