China Marketing Insights Blog
Which Chinese Social Media Platform Suits Your Luxury Brand Best in 2022
Chinese consumers are the top luxury spenders worldwide, accounting for more than 25% of global luxury goods purchases. In fact, the Chinese patronize these luxury
Generation Alpha: Who Are They and How to Market to Them
Generation Alpha is set to be one of the biggest consumer groups in China. But what is Generation Alpha? Gen Alpha is a tech-savvy demographic
5 Emerging Consumer Groups in China 2022 and How to Market to Them
China is a sizable market full of potential, but it’s also a challenging and dynamic one with frequent changes in customer demographics. What the market
How to optimise your 2022 Double 11 marketing strategy for Gen Z
Despite this year’s emergence of covid cases and youth unemployment on the rise, Gen Z still remains the biggest consumer group in China, especially in
How to Market your FMCG products in China this 2022: Trends, What Sells, Why, and How.
China’s FMCG market is characterized by dynamic brand building through digital advertising. The market is competitive and has become increasingly so in recent years. With
5 Ways to Make Your Mid-Autumn Festival Campaign Stand Out in 2022
On September 10th, 2022, the Chinese will observe one of its biggest holidays, coming in third after the Spring Festival and National Day. Mid-Autumn Festival
The Snack Market – Dig into China’s Goodies
In recent years the snack market has entered a fast lane of development with the upgrading of consumption, hence, the scale of output value has
The exploding camping economy in China: How much are Chinese consumers willing to pay for luxurious Glamping？
Introduction The pandemic has curbed Chinese consumers’ plans to travel abroad, but accelerated the development of China’s camping economy. The psychological pressure on Chinese yearning
What You Need to Know About China’s Internet Users in 2022
Following a period of rapid growth and innovation, China’s internet sector has entered a new stage of development and the behaviour of China‘s Internet users